Long gone are the days where you published a simple page and search engines sent you traffic, in this day and age, even that page, no matter how important the content in it is, needs to be on a website that meets certain criteria
- Privacy Policy: A privacy policy is essential, I will enumerate all the things that you will lose for not having a privacy policy right after this list
- Cookie banner: or any notification in general, asking the user for consent to use cookies
- Mobile and small screen compatibility: the most common form of that is a responsive design, no design at all can often be responsive as well, but that is a different topic altogether, this compatibility also includes the spacing of clickable content as well as showing elegantly on the small screens
- Speed: Search engines seem to like faster websites more, it improves their visitor’s experience
- Create distinctive favicons of various sizes, they help people identify your website in search results and other places, so whether they are looking for something they have seen on your website before, or want to find the tab in their browser, you make it easy for them